President Donald Trump’s youngest son Barron may soon find himself at the center of one of America’s most influential social media platforms, as a key figure from his father’s campaign suggests the 19-year-old could play a pivotal role in TikTok’s future under new American ownership.
Jack Advent, Trump’s former social media producer who earned the nickname “TikTok Jack” during the 2024 presidential campaign, has proposed that Barron Trump be considered for a position on TikTok’s board of directors. The suggestion comes as the president signed an executive order on September 25, 2025, clearing the way for American investors to take majority control of the popular video-sharing platform.
Advent told the Daily Mail that young people represent the overwhelming majority of TikTok’s user base, making Barron an ideal candidate to help ensure the platform remains appealing to its core demographic. The 22-year-old former campaign aide expressed hope that the president would consider appointing his son and other young Americans to help guide the platform’s future direction.
The proposal follows Trump’s triumphant return to TikTok on October 6, 2025, when he posted a video from the Oval Office that garnered more than six million views within hours. In the clip, Trump declared that he had saved the platform from being banned in the United States, telling viewers they owed him for his intervention.
Barron Trump has been credited as a key strategist behind his father’s successful outreach to younger voters during the 2024 election cycle. First Lady Melania Trump revealed in December 2024 that her son played an instrumental role in the campaign, noting his deep understanding of his generation’s media consumption habits. She indicated that unlike previous generations who watched television, today’s young people primarily engage with content through tablets, phones, podcasts and streaming platforms.
The first son reportedly advised his father on which podcasts and media appearances would resonate with younger audiences. His recommendations included appearances on high-profile shows such as “The Joe Rogan Experience,” Logan Paul’s “Impaulsive,” “This Past Weekend with Theo Von,” and Barstool Sports’ “Bussin’ with the Boys.” Senior campaign advisor Jason Miller confirmed that every single recommendation from Barron proved to be ratings gold that broke internet viewership records.
Barron’s potential involvement in TikTok comes as the platform undergoes a significant ownership transition. The executive order requires that American investors hold a majority stake in the U.S. version of TikTok, with the company operating domestically under a seven-member board of directors. Chinese firm ByteDance, TikTok’s current parent company, would retain less than 20 percent ownership under the new arrangement.
Oracle co-founder Larry Ellison, currently the world’s second-richest person with a net worth approaching $350 billion, is expected to lead the consortium of American investors. The deal also involves media mogul Rupert Murdoch, Dell Technologies CEO Michael Dell, venture capitalist Marc Andreessen, and private equity firm Silver Lake.
The ownership transfer represents the culmination of a complex saga that began when former President Joe Biden signed bipartisan legislation in April 2024 requiring ByteDance to reduce its stake in TikTok to 20 percent or face a complete ban in the United States. Both Biden and Trump subsequently delayed implementation of the ban, with Trump arguing it would increase the power of U.S. social media giants to censor political content.
Vice President JD Vance also returned to TikTok following the deal’s announcement, expressing gratitude to Trump for saving the platform. Vance noted that under the new ownership structure, TikTok’s algorithm would be controlled by American investors rather than the Chinese company.
Currently, Barron Trump is attending classes at New York University’s Washington D.C. campus while living at the White House during his sophomore year. The arrangement allows him to continue his business studies at NYU’s Stern School of Business while remaining close to his family during his father’s second term as president.
Former White House deputy press secretary Harrison Fields praised the TikTok deal as demonstrating presidential leadership, noting that the Biden administration had offered no alternative solution before the platform’s potential shutdown. Trump campaign advisor Alex Bruesewitz described the agreement as a fulfillment of campaign promises, recognizing TikTok as both a favorite platform among American youth and a powerful tool for small businesses and entrepreneurs.
Barron Trump has not publicly commented on Advent’s suggestion regarding a potential TikTok board position. The details of the board composition and appointment process have yet to be finalized as negotiations between American investors and ByteDance continue.